Media buying is the process of creating and placing online advertising to attract
a target audience to a mobile app on iOS and Android. Our agency specializes in acquiring paid traffic and running ad campaigns across major channels: in-app, OEM, and paid social media. We work with CPA/CPI models and scale app growth.
To track installs and in-app events,
we set up a partner (TikTok, Facebook, Google Ads, etc.) in the MMP, configure access permissions, and link the ad account. As a result, you get transparent and reliable
advertising analytics.
Our agency’s designers create advertising creatives in line with your brand guidelines. As part of the media buying services, we adapt assets to the required ad network formats and, upon request, produce static banners or short video creatives.
To reduce customer acquisition costs and improve online advertising conversion rates, we run A/B tests on creatives and placements, tracking
key metrics such as CTR, CPA, CPI,
and ROAS.
Based on test results, the company analyzes the performance of mobile app campaigns, refines creatives,
and eliminates underperforming
paid traffic sources.
When developing a media buying strategy,
we analyze your audience’s key characteristics, behavior, and preferences. This allows us to fine-tune targeting by interests and deliver digital advertising to the most relevant users.
Based on campaign goals, geo, OS type, and the specifics of your mobile app, the company chooses the most suitable paid traffic channels, including Google Ads, Meta Ads, TikTok Ads, Apple Ads, and in-app/OEM sources.
At this stage, advertising KPIs are defined, and the most suitable pricing model is selected. Our agency works with CPA (Cost Per Action) and CPI (Cost Per Install) models, meaning you pay strictly for results.
After analyzing the market and competitors,
the agency’s creative manager briefs designers to produce eye-catching banners or video ads. Typically, several variations are created in different aspect ratios for upcoming testing.
The company monitors how the budget is spent and where online advertising is being displayed. Media buyers also ensure that creatives are actually delivered on the selected platforms, rather than being diverted to irrelevant or
bot-driven placements. Paid traffic data is collected in the Mobile Measurement Partner, which includes an integrated anti-fraud system.
Based on the analysis of key metrics, adjustments are made to the media buying process: underperforming banners with low CTA or high acquisition costs are paused, targeting audiences are refined or expanded, bids are adjusted, and paid placements are updated. These actions are aimed at improving overall digital advertising performance.
We select mobile app promotion channels based on audience analysis and testing results. Our agency acquires paid traffic from sources that have proven effective in the international market.
Google Ads
Xiaomi
Meta Ads
TikTok Ads
Mintegral
Reddit Ads
Search Ads
Chartboost
In-app traffic
RevX
Appnext
Moloco
X Ads
OEM traffic
Snapchat
SHAREit
Unity Ads
Bigo Ads
Transsion
When choosing paid traffic channels, the company considers the mobile app category, target geography, budget, and the type of desired user action.
Launching an online app advertising is a meticulous process, so thorough testing is required before acquiring paid traffic. At our mobile marketing agency, we evaluate three key components: creatives,
ad networks, and audiences.
Our media buying team runs multiple versions of banners and videos under the same conditions to identify which creatives, copy, and scenarios deliver the highest click-through rates and the lowest
user acquisition costs. Underperforming options are then turned off.
It’s difficult to predict in advance which paid traffic source will deliver
the best results. That’s why, at the start of media buying, the team selects
3–5 advertising platforms and allocates equal budgets to each.
After collecting performance data, it becomes clear which networks should be scaled and which should be turned off.
The media buying team tests different targeting approaches, including broad targeting, interest-based audiences, and lookalike audiences. They also experiment with bids, ad scheduling, geographies, and device types. This ensures that the digital advertising budget is used efficiently and not spent on non-converting users.
To ensure transparent analytics, the company uses an MMP (mobile measurement partner). The system provides data on installs, in-app events, and purchases, CAC, and ROMI for each creative and advertising channel. Thanks to built-in anti-fraud protection, bots, fake traffic, and inactive users are filtered out.
We adapt to the specifics of each market and audience behavior, and quickly respond to changes to ensure digital advertising effectiveness.
We eliminate underperforming paid traffic sources and creatives, reallocating budget to channels that generate real installs.
We work only with verified advertising platforms, where every conversion is tracked through AppsFlyer, Adjust, and other
MMP solutions.
Acquisition mobi LLC has driven over 130,000 downloads and 36,000 loyal users for the mobile app. Moreover, the team has maintained the desired cost-per-action (CPA) while increasing the number of new users completing their first transactions. They're a team of highly qualified specialists.
Acquisition mobi LLC has delivered impressive results. The team's efforts have brought in 1,416 first-time customers and 2,341 repeat ones. Moreover, they consistently deliver on time and are highly responsive to the client's needs. Their communication is smooth, and they address requests promptly.
What impressed me the most was their ability to adapt to changes in the market quickly. They are constantly looking for new solutions and improving their processes, which makes them unique partners for cooperation. Acquisition.mobi has proven to be a reliable partner, capable of making a valuable contribution to business growth and helping us achieve our key objectives.
The main goal of digital media buying is to effectively deliver online advertising to a relevant audience and encourage them to take a targeted action.
The process involves purchasing paid traffic, creating ads, and placing them across advertising platforms, OEM channels, or in-app inventory.
A media buying agency is valuable because its experienced team ensures efficient budget allocation and helps scale a mobile app effectively. Our toolkit includes:
— a wide range of paid traffic sources (in-app networks, programmatic/DSP platforms, paid social media, OEM partners, and pre-install solutions);
— access to transparent real-time analytics;
— highly detailed advertising targeting.
The media buying team quickly tests hypotheses that may not fit into an in-house team’s current roadmap and takes on the risk of ineffective experiments. You only pay for results.
The minimum budget for purchasing paid traffic depends on the mobile app’s niche, selected channels, target CAC, and the number of hypotheses being tested.
In our digital media buying agency, the minimum required budget starts from $1,000.
Yes, media buying is suitable for all three categories of mobile apps. The differences lie in the approach to online advertising, paid traffic sources, KPIs, and the time required to achieve results.
For e-commerce apps, media buying delivers faster results, with key channels including Meta Ads, Google Ads, and TikTok Ads.
For fintech and subscription-based apps, the media buying cycle is typically longer due to stricter advertising platform moderation and higher trust requirements in these industries.
The cost of online media buying services depends on the chosen pricing model.
Paid traffic acquisition can be based on CPC (Cost-Per-Click), CPL (Cost-Per-Lead), CPA (Cost-Per-Action), CPM (Cost-Per-Mille), or CPI (Cost Per Install). Our agency operates on a CPA/CPI model, which ensures payment only for completed actions after an advertising is viewed.
The final price depends on the type of target action, paid traffic sources, geolocation, and mobile app category. These details are defined during the strategy development stage.
At our media buying advertising agency, we check paid traffic quality in two stages.
The first step is integrating a mobile measurement partner (such as AppsFlyer, Adjust, etc.) in real time. Built-in anti-fraud protection automatically filters out suspicious clicks, duplicate IPs, and installs from the same device.
The second step involves manual review of reports by our media buying team. We analyze paid traffic sources, creatives, and campaigns on a daily basis, which allows us to quickly detect and block fraudulent activity.
Yes, our company provides ASO (App Store Optimization) services, which can be a great complement to media buying. Paid traffic increases the number of installs, while ASO helps your mobile app rank higher in app stores.
If your budget is limited, you can start with organic promotion services and later engage the agency for paid traffic acquisition.
