Your mobile application can be exceptional. Nevertheless, users won’t discover it if it gets lost deep in the query results. Every day, users search on the Apple App Store and Google Play. So, the organic search volume an app gets depends on how well its store listing matches their search queries. In this article, we’ll explore how to run an ASO audit and how long the process takes.
The ENEA smartphone market varies significantly from country to country. Smartphone brand popularity, device market share, and available OEM channels can differ considerably across the region. In this article, we’ll explore which vendors are present in ENEA markets and the opportunities this creates for advertisers.
Western Europe is a region of developed economies with sustained demand for premium smartphones and strong ecosystem loyalty. We've divided 19 countries into four subregions and analyzed how vendor preferences in each shape the structure of OEM traffic. This article covers the key differences and the potential they offer for advertisers.
We continue our series of materials on OEM traffic across regions worldwide. In this article, we turn our focus to Eastern Europe—a market characterized by significant heterogeneity and a diverse range of mobile ecosystems.
OEM traffic in CIS countries is shaped by major smartphone manufacturers, each occupying its own niche across different markets. Understanding which vendors dominate in specific countries helps to more accurately assess the effectiveness of built-in advertising. In this article, we will analyze how OEM traffic is distributed across the CIS region.
Today, OEM traffic remains one of the key channels for growth, scaling, and maintaining positions in the mobile app market, especially amid increasing competition for user attention. We conducted an analysis of the largest smartphone vendors by region and examined how the structure of OEM ecosystems varies depending on geography, manufacturer market share, and device penetration levels.
How to determine the advertising channel that is driving valuable traffic, and one that is wasting your budget? How to accurately measure results on iOS/Android in the era of data privacy? Here is the answer: MMP — measuring app growth tool. In the article, we review leading MMP platforms and explore their key features.
UGC is no longer exclusively “user-generated content.” With the rise of artificial intelligence, marketers are facing a new reality: you can enter a prompt and instantly generate a sales-driven video. But does this content bring the same level of trust as content created by real people? And where is the line that, once crossed, puts a brand at risk of losing audience loyalty? Let’s break it down by diving deeper into AI UGC content in this article.
With the growing number of people who prefer to consume content on smart TVs, CTV advertising offers new opportunities to reach an engaged audience. What are the benefits of app advertising on Connected TV, and where should you launch it? Does CTV advertising have a future? We'll discuss it in this article.
