OEM traffic in CIS countries is shaped by major smartphone manufacturers, each occupying its own niche across different markets. Understanding which vendors dominate in specific countries helps to more accurately assess the effectiveness of built-in advertising. In this article, we will analyze how OEM traffic is distributed across the CIS region.
Today, OEM traffic remains one of the key channels for growth, scaling, and maintaining positions in the mobile app market, especially amid increasing competition for user attention. We conducted an analysis of the largest smartphone vendors by region and examined how the structure of OEM ecosystems varies depending on geography, manufacturer market share, and device penetration levels.
How to determine the advertising channel that is driving valuable traffic, and one that is wasting your budget? How to accurately measure results on iOS/Android in the era of data privacy? Here is the answer: MMP — measuring app growth tool. In the article, we review leading MMP platforms and explore their key features.
UGC is no longer exclusively “user-generated content.” With the rise of artificial intelligence, marketers are facing a new reality: you can enter a prompt and instantly generate a sales-driven video. But does this content bring the same level of trust as content created by real people? And where is the line that, once crossed, puts a brand at risk of losing audience loyalty? Let’s break it down by diving deeper into AI UGC content in this article.
With the growing number of people who prefer to consume content on smart TVs, CTV advertising offers new opportunities to reach an engaged audience. What are the benefits of app advertising on Connected TV, and where should you launch it? Does CTV advertising have a future? We'll discuss it in this article.
In 2025, affiliate marketing is expected to continue its upward trajectory, with mobile industry players increasingly prioritizing high-quality traffic. In this article, we explore why partnering with an agency is a good choice, how to select the right niche for affiliate marketing, and what to expect in the market by the end of the year.
In today's highly competitive mobile app landscape, it is not enough just to launch a product; you need to focus on driving continuous user acquisition, a set of strategies designed to enhance engagement and boost installs. In the article, we'll explore proven UA strategies, key performance metrics and emerging UA trends in 2025.
CPA marketing (Cost-per-Action) is becoming an increasingly popular tool in the digital space. Companies prefer to pay for specific actions to avoid wasting their advertising budgets. In this article, we’ll explore why you should choose a CPA agency and how the CPA model helps manage budgets efficiently and drive measurable results.
Mobile marketing is rapidly evolving, and accurate traffic attribution is becoming more crucial than ever for effective campaign management, LTV growth, and budget optimization. However, recent industry shifts—particularly the restriction of IDFA access on iOS—have significantly complicated user data measurement. In this article, we explore key mobile attribution methods that enable timely campaign adjustments.
