How to determine the advertising channel that is driving valuable traffic, and one that is wasting your budget? How to accurately measure results on iOS/Android in the era of data privacy? Here is the answer: MMP — measuring app growth tool. In the article, we review leading MMP platforms and explore their key features.
UGC is no longer exclusively “user-generated content.” With the rise of artificial intelligence, marketers are facing a new reality: you can enter a prompt and instantly generate a sales-driven video. But does this content bring the same level of trust as content created by real people? And where is the line that, once crossed, puts a brand at risk of losing audience loyalty? Let’s break it down by diving deeper into AI UGC content in this article.
With the growing number of people who prefer to consume content on smart TVs, CTV advertising offers new opportunities to reach an engaged audience. What are the benefits of app advertising on Connected TV, and where should you launch it? Does CTV advertising have a future? We'll discuss it in this article.
In 2025, affiliate marketing is expected to continue its upward trajectory, with mobile industry players increasingly prioritizing high-quality traffic. In this article, we explore why partnering with an agency is a good choice, how to select the right niche for affiliate marketing, and what to expect in the market by the end of the year.
In today's highly competitive mobile app landscape, it is not enough just to launch a product; you need to focus on driving continuous user acquisition, a set of strategies designed to enhance engagement and boost installs. In the article, we'll explore proven UA strategies, key performance metrics and emerging UA trends in 2025.
CPA marketing (Cost-per-Action) is becoming an increasingly popular tool in the digital space. Companies prefer to pay for specific actions to avoid wasting their advertising budgets. In this article, we’ll explore why you should choose a CPA agency and how the CPA model helps manage budgets efficiently and drive measurable results.
Mobile marketing is rapidly evolving, and accurate traffic attribution is becoming more crucial than ever for effective campaign management, LTV growth, and budget optimization. However, recent industry shifts—particularly the restriction of IDFA access on iOS—have significantly complicated user data measurement. In this article, we explore key mobile attribution methods that enable timely campaign adjustments.
With iOS's transition to App Tracking Transparency (ATT) and the restriction of IDFA, the mobile advertising market urgently needed to rethink its approach to attribution. Apple responded with SKAdNetwork, a secure and privacy-focused way to track app installs and user interactions without identifying individual users. In this article, we’ll explore how SKAdNetwork works, as well as its capabilities and limitations.
Brands are constantly searching for new ways to grab the audience's attention in the ever-evolving world of digital advertising. Traditional banners and video ads no longer generate the same excitement, while consumers have become more selective about the content they engage with. One way to overcome this challenge is FOOH advertising, a format where CGI creates stunning illusions of reality. In this article, we will dive deeper into the functionality, benefits, and effectiveness of FOOH advertising.
