How Does SKAdNetwork Work? Core Principles & Best Practices
With iOS's transition to App Tracking Transparency (ATT) and the restriction of IDFA, the mobile advertising market urgently needed to rethink its approach to attribution. Apple responded with SKAdNetwork, a secure and privacy-focused way to track app installs and user interactions without identifying individual users. In this article, we’ll explore how SKAdNetwork works, as well as its capabilities and limitations.