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How to determine the advertising channel that is driving valuable traffic, and one that is wasting your budget? How to accurately measure results on iOS/Android in the era of data privacy? Here is the answer: MMP — measuring app growth tool. In the article, we review leading MMP platforms and explore their key features.

The technological evolution has brought to the film industry. We have moved from black-and-white films to color ones, and from the green screen to fantastic worlds. As motion capture technology developed, vast possibilities for creating realistic characters have been shown. In the article, we dive into the motion capture technology definition, how it works, and which popular characters have been created with the help of motion capture.

Motion graphics have become ubiquitous, appearing in advertising, film, mobile applications, and on websites. They help convey a product or service’s essence in seconds, visualize complex processes, and evoke an emotional response from the viewer. Which industries have the highest demand for motion design? What skills should a motion designer have? Below, we cover it all.

UGC is no longer exclusively “user-generated content.” With the rise of artificial intelligence, marketers are facing a new reality: you can enter a prompt and instantly generate a sales-driven video. But does this content bring the same level of trust as content created by real people? And where is the line that, once crossed, puts a brand at risk of losing audience loyalty? Let’s break it down by diving deeper into AI UGC content in this article.

With the growing number of people who prefer to consume content on smart TVs, CTV advertising offers new opportunities to reach an engaged audience. What are the benefits of app advertising on Connected TV, and where should you launch it? Does CTV advertising have a future? We'll discuss it in this article.

In recent years, CGI advertising has been increasingly used on social media. Brands are turning to computer graphics more often to visualize new products and create a wow effect. In this article, we’ll explore how global brands use CGI in advertising.

Modern cinema is impossible to imagine without CGI. Computer graphics are now so seamlessly integrated into live-action footage that viewers often don’t even realize they are there. But how exactly is CGI used in film? How difficult is it to create, and which technologies are the most popular? We’ll cover all of this in the article.

In 2025, affiliate marketing is expected to continue its upward trajectory, with mobile industry players increasingly prioritizing high-quality traffic. In this article, we explore why partnering with an agency is a good choice, how to select the right niche for affiliate marketing, and what to expect in the market by the end of the year.

Acquisition.mobi lands in SEA! Discover how ChinaJoy 2025 insights power mobile growth across Southeast Asia.