In-app
advertising

Our agency drives relevant traffic to your mobile app through in-app ads. We place banners and videos across trusted advertising networks to ensure that users on iPhone, Xiaomi, Samsung, and other smartphones notice your app. You only pay for results — whether it’s an install, purchase, subscription, registration, or other actions. International platforms validate our industry expertise.

Clients and Partners

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Types of In-App Advertising

Interstitial ads

An ad is displayed on the user’s screen while they interact with an Android or iOS app. This can be a static display banner or a video.

Banner ads

This in-app ad format is implemented through banners of various sizes, displayed at the top, bottom, or center of the mobile app interface.

Native ads

A subtle ad seamlessly blends with the design of an iOS or Android app. Native in-app advertising is non-intrusive and helps increase CTR.

Rewarded ads

Rewarded ads are more common in gaming apps. The user watches a 15–30 second video and receives a specific reward. The main advantage is that these ads cannot be skipped.

Playable ads

This type of in-app ad shows videos where the user is invited to interact with the advertised app. After engagement, an install button appears for Google Play or the App Store.

Video ads

The advertising video plays in full-screen mode between actions within a mobile app. The video covers the interface so that the user on an iPhone or other device can close it after a set period.

How In-App Advertising Works

01

Ad Slot Appears

A free space is created within the app for displaying an ad.

02

Request Sent to the Network

A request is sent through the SDK to an SSP platform or advertising network.

03

Auction

Advertisers compete in real time for ad placement.

04

DSP Platform Participation

A decision is made whether to bid and at what amount.

05

Ad Display

The winning creative is loaded and shown to the mobile app user.

06

Interaction and Tracking

Data on user actions is sent to the MMP for attribution and analysis.

07

Feedback Optimization

DSP platforms and ad networks adjust bids, add new creatives, and refine campaigns.

In-App Advertising Networks

Our mobile marketing agency partners with the best in-app networks in the industry to drive high-quality traffic to your app.

Bigo Ads

Unity Ads

Applovin

Appnext

Mintegral

Moloco

RevX

Transsion

Xiaomi

Huawei

Why Choose Our Agency for In-App Advertising?

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Effective Strategy

We build advertising strategies tailored to your mobile app’s business goals. We analyze your audience, test hypotheses, and scale only the most effective solutions.

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High-Quality Traffic

We attract a relevant audience with high engagement and conversion potential. We work with trusted in-app networks to ensure your Android/iOS app receives real installs.

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CPA-Based Payment

This approach minimizes the risk of wasted budget and makes your advertising investment as transparent as possible. The CPA model means you pay only for results.

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Content Localization

Our agency team analyzes regional audience behavior and preferences, creating display videos and banners with text and design adapted to the specific locale.

How Our Agency Launches In-App Advertising

Market Analysis

To determine the best promotion strategy for iOS and Android, we thoroughly study the characteristics, preferences, and behavior of the target audience.

01

Payment Model Agreement

Our agency offers cooperation on CPA/CPI models, where you pay only for results — such as a purchase, subscription, or app install from the App Store/Google Play, among others.

02

UA Campaign Development

At this stage, we select the platform for launching in-app advertising. Our toolkit includes trusted traffic sources, from Facebook and Google to Unity Ads and Mintegral.

03

Technical Integration

To measure the effectiveness of an in-app campaign for iPhone and other device users, it is necessary to integrate the MMP with ad networks.

04

Ad Creative Production

Our designers create native or display banners according to your brand guidelines and in compliance with the requirements of the selected in-app networks.

05

Hypothesis Testing

To ensure the chosen mobile app promotion strategy is effective, we conduct several tests and evaluate the unit economics. The testing period lasts from 2 weeks to a month.

06

Test Period Evaluation

We assess the advertising campaign based on metrics such as CTR, IPM, CPI, CPA, and Conversion Rate, optimize the strategy, and add only to the most successful promotion channels.

07

UA Campaign Scaling

After testing, we decide which networks to exclude and which to expand. In addition, we create forecasts for timing and the volume of high-quality traffic.

08

Explore Our Case Studies

What Our Clients Say

  • Acquisition mobi LLC has driven over 130,000 downloads and 36,000 loyal users for the mobile app. Moreover, the team has maintained the desired cost-per-action (CPA) while increasing the number of new users completing their first transactions. They're a team of highly qualified specialists.

    Anastasiia Reshetniak
  • Acquisition mobi LLC has delivered impressive results. The team's efforts have brought in 1,416 first-time customers and 2,341 repeat ones. Moreover, they consistently deliver on time and are highly responsive to the client's needs. Their communication is smooth, and they address requests promptly.

    Nina Humenna
  • Acquisition mobi LLC has ensured high-quality performance and professionalism. The team showcases professionalism, delivers all items on time despite facing limitations and maintains communication through virtual meetings. Ability to be agile and flexible in terms of discussing goals and plans.

    Dmitry Lonshchakov
All Reviews

We help scale mobile apps on Android and iOS through a well-planned promotion strategy

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FAQ

We partner with Mintegral, Appnext, Moloco, Unity Ads, BIGO Ads, and the DSP platform RevX to reach users from various sources. Additionally, our team can run in-app advertising on Facebook and Google.

We allow achieve business goals and scale mobile apps in such industries as:

  • Fintech
  • Education
  • Gaming
  • E-commerce&retail
  • Utilities
  • Travel
  • Health&fitness
  • Entertainment
  • Food delivery & quick commerce

We leverage diverse traffic sources, allowing us to expand an audience of iPhone, Samsung, Xiaomi, and other smartphone users.

Unlike other agencies that set ad costs based on a fixed price, we work on CPA/CPI models. CPA stands for “Cost Per Action,” and CPI means “Cost Per Install.” Therefore, the cost of advertising for an iOS/Android app depends on the type of target action, the chosen ad platform, and the region.

During the campaign launch, you integrate an MMP (Mobile Measurement Partner) with in-app networks to attribute data from your ads. By connecting an MMP platform (such as AppsFlyer, Adjust, etc.) with advertising sources, both you and our team can collect data on clicks, installs, banner impressions, and video views from various platforms (Google, Facebook, Mintegral, Unity Ads, etc.). This allows our team to evaluate the effectiveness of in-app advertising and adjust the strategy if needed.

The initial results of promoting an iOS/Android app can be influenced by many factors. Key factors include the type of campaign, chosen in-app networks, budget, and competition within the niche. To create an effective strategy, our agency first conducts testing, which takes 2 weeks to 1 month. During this period, we identify traffic sources that will help achieve your business goals, select the most effective advertising creatives, and add new promotion platforms if needed.

In-app advertising on Facebook runs through the Audience Network platform, which displays ads within third-party mobile apps. Facebook allows a variety of ad formats, including native, carousel, banner, and video ads.

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