Affiliate Marketing

Affiliate marketing is the process of driving paid traffic to a mobile app through affiliate networks. Our agency works with verified partners and scales performance growth on iOS and Android across paid social media, OEM, and in-app sources.
We purchase traffic using CPA and CPI models, where you pay only for targeted actions such as purchases, installs, subscriptions, and more. Our company has been recognized as the top affiliate marketing provider by leading platforms.

Clients and Partners

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What Our Affiliate Marketing Services Include

Affiliate Program Development

The affiliate marketing team defines and agrees on the payment model (CPA/CPI), ad placement terms, and the commission structure. Additionally, we establish partner requirements, develop offers, and define key KPIs.

Searching for Traffic Partners

Our agency acts as an affiliate network and seeks reliable affiliates to drive traffic to a mobile app. We conduct source audits, assess the quality and volume of paid traffic, and build a well-structured affiliate marketing strategy.

Creative Production

We launch turnkey ads and develop creatives (banners and videos). We build strong concepts and compelling designs to capture users' attention. We adapt creatives for different online platforms, geo, and audience segments.

Traffic Quality Control

We use top MMPs (Appsflyer, Adjust, Singular) to track campaign analytics. We set up tracking and mobile analytics tools and provide recommendations for configuring built-in anti-fraud solutions within the MMP.

How Affiliate Marketing
for Mobile Apps Works

Affiliate marketing involves three parties: the advertiser, affiliate networks, and publishers. The advertiser is focused on promoting a mobile application, while publishers (media buyers) are responsible for delivering high-quality paid traffic. Affiliate networks connect advertisers with publishers, ensuring transparency and traffic quality across ads. Our affiliate marketing agency can operate simultaneously as both a network and a publisher.

The Advertising Buying Process at Our Agency

The advertiser provides us with their offer

The company processes the offer and receives a unique affiliate link

In coordination with the client, we select and test traffic sources

We launch ads across selected online platforms and partner advertising networks

Each conversion is tracked through attribution tools (device ID, cookies, postbacks) and MMP platforms

At the end of the reporting period, we reconcile the number of completed target actions with the advertiser and process payouts to partners accordingly

CPA and CPI Affiliate Marketing

In affiliate marketing, we use two effective online advertising payment models: CPA (Cost Per Action) and CPI (Cost Per Install). These models minimize the risk of wasted ad spend, as advertising investments are tied to measurable results.

CPA Affiliate Marketing

CPA campaigns at our agency focus on driving specific user actions after interacting with online ads. Using MMP platforms, we track post-install events such as mobile app launches, registrations, in-app purchases, and more.

CPI Affiliate Marketing

CPI ads are focused on the first touchpoint after a click — the mobile app install. The CPI payment model is ideal for large-scale user acquisition and for testing creatives and app icons.

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Affiliate Marketing Management at Our Agency

01

Partner Onboarding

Our company selects reliable affiliate networks through a prior agreement with the advertiser. Once the terms are approved, we build a pool of paid traffic sources tailored to the client’s goals.

02

Tracking Setup

Our affiliate marketing team configures tracking and mobile attribution systems, provides partners with affiliate links, and shares data on installs and target events. This allows us to track the user journey across each traffic source.

03

Payments

We ensure transparent affiliate marketing by building a reward system (CPA/CPI) and defining rates and bonuses for partners. We also monitor payouts and ensure compliance with financial terms.

04

Quality Monitoring

As a professional provider, we analyze key metrics, detect fraud, and verify that KPIs and paid traffic sources meet the established requirements. If necessary, we deactivate underperforming channels of ads.

05

Continuous Optimization

Based on the data collected, our company tests hypotheses and scales effective traffic sources and affiliate networks to improve app ads performance. This approach ensures maximum return from affiliate marketing.

Why Choose Our Affiliate Marketing Agency

Access to Exclusive Traffic Sources

As an expert provider, our affiliate marketing agency expands ad reach beyond standard online platforms. Our source pool includes in-app traffic, local DSPs, OEM traffic, and pre-install solutions.

CPA-Based Payment

By choosing our company’s services, you don’t pay for “empty” traffic. The CPA model implies payment only for completed target actions such as installs, registrations, purchases, subscriptions, and more.

Ads Testing and Optimization

Our affiliate marketing team continuously tests paid channels and creatives to optimize ads and eliminate inefficient traffic sources. As a result, the mobile application acquires highly engaged users.

Deep Expertise

Our mobile marketing agency is recognized annually as a top service provider by Clutch, Google, Mobile App Daily, and other international platforms. We are committed to continuously improving the quality of our services — our team regularly undergoes training provided by advertising networks.

What Our Clients Say

  • Acquisition mobi LLC has driven over 130,000 downloads and 36,000 loyal users for the mobile app. Moreover, the team has maintained the desired cost-per-action (CPA) while increasing the number of new users completing their first transactions. They're a team of highly qualified specialists.

    Anastasiia Reshetniak
  • Acquisition mobi LLC has delivered impressive results. The team's efforts have brought in 1,416 first-time customers and 2,341 repeat ones. Moreover, they consistently deliver on time and are highly responsive to the client's needs. Their communication is smooth, and they address requests promptly.

    Nina Humenna
  • What impressed me the most was their ability to adapt to changes in the market quickly. They are constantly looking for new solutions and improving their processes, which makes them unique partners for cooperation. Acquisition.mobi has proven to be a reliable partner, capable of making a valuable contribution to business growth and helping us achieve our key objectives.

    Serhii Sofiichenko
All Reviews

We turn traffic
into real app installs

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F&Q

Affiliate marketing involves purchasing paid traffic from partners using CPA/CPI models. User acquisition for mobile applications is carried out through publishers and affiliate networks that expand the reach of online ads.

 

The key advantage of affiliate marketing services is measurable results, as you pay for installs or post-install actions.

When selecting an affiliate network, our company focuses on two key factors: the type and quality of paid traffic.

 

These components determine the effectiveness of ads and the ability to scale a mobile application.

Our affiliate marketing agency ensures the quality of paid traffic, ad efficiency, and the scalability of your mobile application. Affiliate marketing strengthens your user acquisition strategy through:

 

— reliable cpa affiliate marketing networks;

— diverse paid traffic channels;

— deep optimization at the source level.

 

By integrating a Mobile Measurement Partner (MMP), our company provides transparent ad analytics and protection against fraud.

In affiliate marketing, it’s impossible to define a fixed average CPI and CPA in advance. The cost of user acquisition depends on several factors:

 

— GEO (Tier-1, Tier-2);

mobile app vertical;

paid traffic sources;

— level of competition within the vertical;

— selected target action.

 

Before launching ads, our agency runs tests that help determine the CPA for your specific application.

As paid traffic providers, we don’t guarantee a specific number of installs or in-app purchases, as affiliate marketing results depend on niche competition, app category, GEO, and the selected advertising network.

 

However, our company follows a KPI-oriented approach:

 

— We launch test online ads to evaluate paid traffic volume and CPA.

— We analyze conversion rates across creatives.

— We establish benchmarks specifically for your app and market.

Yes, there are. The testing period lasts from two weeks to one month.

This timeframe is sufficient to filter out inefficient traffic sources, affiliate networks, and ad creatives, and to make a forecast for scaling your mobile application.

 

The minimum budget set in our affiliate marketing agency starts from $1,000.

We have no limitations on traffic volume: our affiliate marketing team scales campaigns according to the client’s goals and unit economics.

The actual volume of paid traffic is determined by market conditions, namely:

 

— the availability of traffic sources and ad networks in the required GEOs;

— competition within the niche/vertical;

— KPI performance levels (CPI/CPA, CR, retention, ROAS).

Our affiliate marketing department continuously monitors the market and identifies well-established affiliate networks, DSP platforms, OEM traffic and in-app sources.

 

In addition, we maintain ongoing communication with existing affiliate networks and partners, to whom we distribute offers.

 

Regular participation in industry affiliate events (Affiliate World, ChinaJoy, Conversion Conf, etc.) allows us to stay up to date with the latest trends and refine our approach in line with global best practices. 

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