ASO Checklist: A Complete Guide for Promotion Your App

To stay ahead of the competitors, you should not only develop a great mobile app but also think about a promotion strategy. App Store Optimization (ASO) is crucial because it enhances app visibility, attracts high-quality organic users, improves CR, and reduces acquisition costs, ensuring long-term growth in competitive app markets. Explore our ASO checklist to uncover the crucial methods to successfully elevate your mobile application in stores.

Step 1. Competitor Monitoring

To develop or refine your ASO strategy, you should evaluate the competitors. Begin with making a list of at least 5 participating applications built on fundamental search terms. Later, conduct a comparative analysis of both the quantitative and qualitative metrics of your mobile app and your competitors’.

Significant moments you should take into account

1. Key Queries. Check how many keywords are indexed and whether they are popular or not.
2. Graphical Elements. Look at what colors for icons, what font for screens, and what video script the competitors use.
3. Text Elements. Learn what keywords the competitors have chosen for titles, subtitles, and descriptions.
4. Users’ feedback. Read what users write about their mobile applications, whether positive or negative. Maybe your competitors answered them?

Analysing rivals will reveal the advantages of their ASO strategy and disadvantages of yours. Subsequently, you will know how to improve your app promotion in stores.

Step 2. Analyzing the Key Queries of Your Mobile App

The key queries analysis boosts visibility and draws in a larger audience.

The main stages include:

1. Collecting the Semantic Core. Compile a list of relevant key queries by leveraging store suggestions, competitor insights, and ASO implementations.
2. Assessing Frequency. Categorize keywords into high-, medium-, and low-frequency groups. For new apps, prioritizing medium- and low-frequency keywords is ideal, as they typically yield higher CR.
3. Indexing Inspection. Check your app’s keyword rankings and find new keywords to boost visibility and ranking.
4. Keyword Optimization. Incorporate the most relevant keywords into the title, subtitle, description, and keyword field (App Store only). Ensure a balanced approach that enhances search visibility while keeping the text clear and readable.
5. Position Monitoring and Testing. Regularly track any changes in rankings, adjust your ASO strategy, and test new keywords. Also, monitor the impact of these changes on organic traffic.

Step 3. Working on the App Description

To demonstrate a mobile app’s features and advantages, don’t forget to work with description. This field is essential for Google Play because it’s indexed, unlike App Store. So, you have to write a beneficial text to attract users.

Rules for filling in the “Description” field:

1. Description Length and Structure. You have 4,000 characters to make a detailed text. Include the app’s advantages in the first paragraph, its features in the main part, and a powerful CTA in the conclusion.
2. Google Play Keyword Optimization. Try to avoid keyword stuffing and seamlessly integrate them into your text. No more than once every 250 characters!
3. Editing and Readability. Split the text into clear paragraphs, use bullet points for easy reading, and incorporate emojis to make it engaging. Highlight the app’s benefits for the user and keep regional preferences in mind for better relevance.
4. Testing and Updates. When new features are released, make sure to refresh your description. So that users will know about the app’s improvements.

Step 4. Optimizing the Title and Subtitle

These fields are essential to check because results in the search and CR depend on them. We’ve discussed the description and key queries. Now, let’s focus on crafting an effective title and subtitle.

App Name

App Name is indexed in both stores. That’s why you should integrate important keywords there. Just remember the length in this field (30 symbols) and the uniqueness and memorability of the name. For instance, TikTok writes the title “TikTok – Videos, Music & LIVE” in the App Store, and Discord applies “Discord – Talk, Play, Hang Out.”

Subtitle /Short Description

The subtitle should logically complement the title and contain additional keywords. The length of the field in the App Store is 30 characters, and in Google Play, it’s 80 characters. For instance, YouTube uses “Videos, Music and Live Streams,” while Instagram uses “Videos, creators & friends.”

Step 5. Checking the App’s Graphic Components

Graphic components are vital because they attract users’ attention. We would like to give you advice for their design:

1. Icon. Create a bright, uncomplicated, and easily recognizable picture. Keep away from clichés or designs similar to competitors. Give the icon your brand’s unique style.
2. Screens. Showcase the app’s key features in the first few images. Use legible fonts and concise text. Vertical formats often perform better, so consider testing them.
3. Video Preview. Upload short videos to the store that highlight the mobile app’s functionality. The video should be dynamic and can include CGI animation. Optimize sound and text for different regions to maximize reach.

Step 6. Tracking Users’ Feedback and Scales

These components become a decisive factor till the downloading of the application. High ranking increases trust, enhances engagement, and helps with user retention. Statistics show that 92% of apps in the App Store and 80% in Google Play have a rating of 4 stars or higher. So you should regularly analyze information in the stores’ console to make sure your ranking meets people’s expectations. For a deeper dive into managing ratings and reviews effectively, check out the full article.

ASO Promotion with Acquisition.mobi

At Acquisition.mobi, we specialize in enhancing mobile app visibility on the App Store and Google Play. If the ASO checklist was useful to you but you don’t have the time to implement it, our team is here to help.

Why Choose Acquisition.mobi?

1. Comprehensive Approach. We work on all aspects of ASO — from metadata to reviews.
2. Technology. We use advanced ASO implementations to predict effects.
3. Split Testing. We always look for the greatest solutions to enhance an app’s traffic.
4. Experience and Expertise. We have the expertise to take your mobile app to the top. Other promotion methods can be found here.

Want to drive more users? Email us at info@acquisition.mobi, and we’ll develop an accurate ASO strategy for you.