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17 December, 2024
On December 4–5, Affiliate World Asia conference occurred in Bangkok. We sat down with Andrey Frantsuzov to discuss his key takeaways from the event, affiliate marketing trends of 2024, and what lies ahead for the industry in 2025.
On December 4–5, the large-scale Affiliate World Asia conference occurred in Bangkok. Acquisition.mobi was proudly represented by our Head of Affiliate, Andrey Frantsuzov. We sat down with Andrey to discuss his key takeaways from the event, affiliate marketing trends of 2024, and what lies ahead for the industry in 2025.
— What were your first impressions of Affiliate World Asia 2024?
— The experience ranged from excitement to slight nervousness. The excitement came from seeing so many attendees representing top-tier companies. The nervousness stemmed from trying to connect with as many people as possible. However, everything turned out great: I spoke with nearly everyone I had planned to meet. Affiliate World Bangkok truly impresses with its scale — over 100 booths and many participants. Compared to events in Budapest or Dubai, Bangkok remains the most significant Affiliate World event.
— What stood out to you most at the conference?
— I was particularly struck by the warm and collaborative atmosphere. People were genuinely open to productive discussions and partnerships. Conversations with colleagues and partners proved incredibly valuable, sparking plenty of ideas for future projects.
— What new trends in affiliate marketing were highlighted?
— There were two main trends I noticed. The first one is traffic quality improvement. Expectations are rising. The industry is evolving, especially in how traffic attribution is handled. Companies are becoming more flexible and discerning when selecting traffic sources, and this topic came up frequently in discussions with partners. The second trend is segmentation. Specialization is key. Teams are increasingly focusing on specific verticals. For example, if you specialize in crypto or finance, those areas become your niche for the foreseeable future. Trying to be a ‘jack of all trades’ rarely leads to success. Instead, honing expertise in chosen verticals and improving traffic quality brings the best results.
— Did you learn anything new that you plan to implement at Acquisition.mobi?
— Speaking with industry peers reinforced the importance of focusing on traffic quality and specializing in 2–3 verticals where we excel. Our clients should feel confident entrusting projects to our team, knowing we’ll handle every detail seamlessly. For us, the priority is deepening our expertise in key verticals such as finance, crypto, gaming, and e-commerce. Concentrating our efforts there will deliver outstanding results for our clients.
— What were the most discussed topics at the conference?
— Participants talked a lot about the balance of supply and demand in affiliate marketing. The industry is evolving rapidly, so staying adaptable is crucial while scaling proven strategies. We delved into topics like conversions, how affiliate marketing works, the advantages of CPA (Cost Per Action) over traditional spend-based models, and mitigating risks related to traffic quality. These conversations highlighted the need to constantly refine approaches and remain agile.
— Were there any success stories that inspired you?
— Yes, I saw several case studies of successful media-buying companies in the West. By effectively leveraging affiliate marketing, they managed to cut user acquisition costs significantly — sometimes attracting double the audience for half the price. This approach aligns with what we aim to achieve at Acquisition.mobi. We already have a few projects where we’re helping clients achieve similar results. Moving forward, we plan to expand into the U.S. and European markets.
— How did you find Bangkok? Did you get a chance to explore the city?
— Despite the packed schedule, I managed to immerse myself briefly in the city’s vibrant atmosphere. Bangkok is an unforgettable place — a vast metropolis where you can truly feel the spirit of Asia. The mix of rickshaws, street food, vivid colors, and festive decorations left a lasting impression. Stepping into Bangkok felt like entering another universe.
— What contrasts in Bangkok stood out to you?
— There were two main contrasts. The first one is the blend of street food stalls, wooden benches, and towering skyscrapers. Another is the temperature — 34°C (93°F) — while surrounded by Christmas decorations, trees, and festive cheer. Another notable aspect was the people. Thais are incredibly kind and honest, and I enjoyed chatting with a few locals.
— What did you think about the conference’s format and organization?
—The networking opportunities were fantastic. The event was held in a massive business center with breathtaking views from the upper floors. Some partners even set up entertainment zones — table hockey and racing simulators — though I didn’t have time to try them out!
— What conclusions did you draw from the event?
— The main takeaway is the importance of aiming for bigger markets. I’d encourage advertisers not to shy away from CPA traffic investments. While there are unreliable providers, Acquisition.mobi operates transparently and explains processes clearly to clients. With us, there are no hidden pitfalls. We’ll continue to prioritize quality traffic and in-app advertising while safeguarding against fraud. We aim to deliver efficient business cases where affiliate marketing drives significantly higher ROI compared to in-house efforts.
— What’s your outlook for affiliate marketing in 2025?
— I expect affiliate marketing budgets to keep growing — this year alone, spending reached $10 billion. This highlights the model’s flexibility and effectiveness. Companies will likely expand their partner networks and adopt new data analysis methods. I’m excited to see what new verticals and trends emerge!”
At Acquisition.mobi, we bring deep expertise in affiliate marketing. We’re here to help advertisers seamlessly test and launch affiliate traffic while avoiding common pitfalls. To learn more, contact us at info@acquisition.mobi.
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