What Is Motion Graphics and Why Every Brand Needs It?

Motion graphics have become an essential storytelling tool that enhances marketing communication. It’s a perfect solution for capturing attention on social media, quickly and vividly telling a story, or presenting a product in a dynamic format. The global motion graphics market is projected to reach $129.1 billion by 2028, underscoring the relevance and demand for this tool.

What Is Motion Graphics?

Motion graphics (animated graphics) is a design discipline that involves the animation of graphic elements. It’s important not to confuse motion graphics with animation. While animation tells a full story, motion design focuses on conveying an idea. Its key elements include text, geometric shapes, logos, icons, and infographics.

Where Is Motion Design Used?

Motion design gained popularity back in the Golden Age of Hollywood, but the rapid evolution of technology has greatly expanded its possibilities. It all started with simple film titles like The Seven Year Itch (1955) and North by Northwest (1959). These works set a visual standard that inspired designers to push the boundaries of animated graphics.

With the emergence of powerful computer software, motion graphics have moved far beyond cinema. Today, we can see them almost everywhere — from advertising to app interfaces.

Which Industries Have the Highest Demand?

1. Movies and TV series. Animated graphics are used to create titles, intros, and visual transitions that set the mood for the story. HBO and Netflix produce memorable intros and title sequences that can rival those of Hollywood series from other creators. Just look at the opening sequence of Game of Thrones!

2. Advertising. Animated creatives grab attention, maintain interest, and reinforce the brand message. In the Apple Watch 7 promo, motion graphics effectively showcase the screen’s durability and the readability of interface elements.

3. UX design for websites and apps. Animated graphics help users interact with the interface intuitively. For example, they can highlight actions or make transitions smooth and clear. The popular app Duolingo uses motion design to make learning languages more engaging.

4. Music videos. Motion graphics add dynamism and enhance the artist’s visual style. Designers can experiment with different techniques and tools to create unique visuals.

What Skills Should A Motion Designer Have?

To create impressive motion graphics, a designer needs more than just software skills. They must understand how visual perception and emotion work in motion. Motion designers are expected to have extensive practical experience in the following areas:

1. Animation. The role requires a solid understanding of 2D/3D animation, frame-by-frame and shape animation, stop-motion, line-art, and liquid motion. This expertise allows designers to create lively, realistic, and emotionally expressive visuals.
2. Graphic Design. A sense of composition, typography, proportions, and color is essential—every element should serve the idea, not just fill empty space.
3. Tracking. To prevent masks from “jumping” during transitions, it’s crucial to correctly place tracking points and smoothly integrate animation into the video.
4. Post-Production. Since motion designers work with video footage, they need a solid understanding of editing, camera angles, and sound. These skills help build a coherent narrative and guide the viewer’s attention, especially in CGI advertising.

Specialists skilled in motion graphics are in higher demand than traditional graphic designers, giving them a competitive advantage. You can learn more about the CGI artist career here.

Motion Graphics Programs

Today, the industry offers a wide range of motion graphics programs—from simple 2D animation software to powerful 3D editors. Let’s take a brief look at the tools a modern motion designer uses and why they are essential. For a more detailed overview, check out the full article.

Adobe After Effects

With Adobe After Effects, a motion designer can easily bring visuals to life. This motion graphics software allows you to:

• Move and animate objects within a scene.
• Add any background or visual effects and oscillating movements.
• Integrate motion graphics into live-action video.
• Create titles for videos.

Adobe Illustrator and Photoshop

These motion graphics programs are used to create high-quality assets suitable for animation. In Illustrator, you can design vector elements, logos, and shapes that can later be animated in After Effects. Photoshop is used for preparing textures, retouching images, and styling frames.

Blender

Blender is useful for motion designers working with 3D graphics. It’s ideal for animation, modeling, rigging, simulations, and compositing. Plus, this motion graphics software is free to use.

Cinema 4D

Cinema 4D is valued for its user-friendly interface and flexible modeling, texturing, and rendering capabilities. It is often used to create 3D graphics for advertising and TV intros. Its intuitiveness and high-speed performance have made Cinema 4D one of the most popular solutions in the CGI and motion design industry.

Figma

Figma allows designers to create interactive prototypes with smooth transitions, fade-in effects, scaling, and drag-and-drop functionality. This helps visually demonstrate how an interface will behave during user interaction. Motion designers can also create static frames in Figma, which are later imported into Adobe After Effects.

Motion Graphics Trends to Watch in 2025

The industry of motion design is evolving, and what once created a “wow” effect may now seem underwhelming. Audience expectations are growing, so designers are exploring new ways to evoke emotions. What’s trending in motion graphics in 2025?

• Combination of Techniques. Merging 2D and 3D graphics adds dynamism and emotional impact to videos.
• Typography. To draw attention to the message, designers experiment with font direction, size, and weight.
• Interactive Animation. Motion graphics can boost engagement when videos include interactive elements that influence the storyline.
• Neural Networks. Artificial intelligence has permeated nearly every industry. Some companies use it to generate visual elements for motion design.

Motion Graphics at Acquisition.mobi

At Acquisition.mobi, motion design is more than just eye-catching visuals. We create dynamic animations, intros, and promotional videos that help brands stand out, tell stories, evoke emotions in their audience, and, as a result, drive overall growth. Our team skillfully combines marketing strategy with artistic vision.

If you need motion graphics for advertising, contact us at cgi@acquisition.mobi to discuss your project.