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In mobile advertising, well-crafted and appropriately chosen creatives can significantly boost the effectiveness of an advertising campaign and conversion rates. In this article, we’ll discuss how to properly launch creatives on advertising platforms and the relevant creative sizes for 2024. About promoting a mobile app in Paid Social Media outlined here.
Ad creatives are visual or multimedia assets used in advertising campaigns to engage target audiences. They incorporate images, videos, graphics, and copy, designed to grab attention and bring a marketing message. These assets are tailored to various media and formats, such as social media, search engines, or display ads, and play a key role in driving engagement and conversions by appealing to users’ interests and emotions. A successful ad creative aligns with the brand's goals and the audience's preferences to maximize impact.
Google Ads is a platform for placing ads to drive users to install or engage with mobile apps. The platform automatically selects ad placement across Google Search, Google Play, and YouTube. Google Ads offers more than 20 types of ad campaigns, which utilize banners and video ads. Each format has its technical requirements.
*Recommended video duration:
Banners must include a CTA (Call to Action) button, such as “Install” or “Download.”
Meta Ads (formerly Facebook Ads) is a platform for mobile app advertising on Facebook and Instagram. Ads appear in users' feeds, and up to 75-90% of campaign effectiveness depends on the creatives.
Meta Ads supports the following creative types:
Let’s look at the technical specs for each creative in Meta Ads.
TikTok Ads is a platform for creating video ads with precise targeting options. In 2024, TikTok will have a global audience of 1.56 billion active users monthly.
TikTok Ads creatives are unique in their presentation and placement. Advertisers can use the following ad formats:
TikTok Ads has specific requirements for placing ads on the platform. Below are the technical specs to optimize your ad creatives.
When creating a creative for TikTok, it's important to consider safe zones — areas on the screen where user interface elements are displayed (buttons, account names, descriptions, calls to action, etc.). If the creative is not centered or aligned within the safe zone, part of the information may be visually cut off and obscured by user interface elements. We will explain safe zones in more detail in our new article.
Snapchat Ads offers unique ad formats that tend to be less intrusive to users. It is most popular in India and the U.S., with 202.51 million and 106.7 million users, respectively.
Snapchat creatives include:
Here are the technical specs for Snapchat creatives.
*Important note for creating Snapchat Story ads! Each Snapchat Story ad requires a custom cover. It is recommended not to add text, logos, or app icons to the cover, as these elements are filled in within the Snapchat Ads Manager and automatically applied to the cover.
Cover requirements:
When uploading a logo to the designated field, the following specifications must be met:
The icon should meet these requirements:
Additionally, the Snapchat cover has a safe zone of 1080×1420, meaning that there should be a safe distance at the top and bottom, and no text should be placed near the edges.
Important! For each collection ad, thumbnail product cards must also be created. The cover design should not include the logo, as it is integrated into the Snapchat platform. The following requirements apply to the thumbnail cards in the collection:
As for the text, each ad creative format has the following requirements: brand name — up to 25 characters including spaces; headline — up to 34 characters including spaces. Audio requirements: codec PCM or AAC, minimum 192 kbps, only 16 or 24-bit, sampling rate of 48 kHz.
MiAds platform enables the distribution of advertisements on devices with the Xiaomi operating system. It has more than 410 million active users worldwide. The platform offers mass ad formats based on personalized thematic recommendations, which helps maximize the value of media traffic.
In MiAds, users can view advertisements across various pre-installed phone apps, including Mi Browser, Mi Music, Theme, Mi Video, Mi File Manager, Mi Clean Master, Mi Security Centre, and Xiaomi Downloads. Up to five creatives of each format can be rotated. The following technical requirements apply to the ad creatives.
Bigo Ads allows advertisers to place ads on Likee and Imo.im, attracting new app users with compelling creatives.
In Likee, advertisers can use:
In Imo.im, ads can be run as:
Below are the technical specs for Bigo Ads creatives.
Mintegral is a leading mobile advertising platform offering a wide range of ad formats, including banners, video ads, native ads, and playable ads. Each creative type has specific technical specs, which are listed below.
Appnext is an ad network that gathers data on user interests based on installed Android apps, delivering the most relevant ads. Appnext offers native ads, videos, banners, and playable ads with minimal technical requirements.
Petal Ads is a popular platform that displays advertisements across Huawei services: AppGallery, Huawei Video, Huawei Music, Huawei Books, Huawei Assistant, Petal Search, Huawei Browser, and Huawei Themes. Additionally, advertisers can place ads in services integrated with Huawei Ads Kit.
Petal Ads supports a variety of creative formats:
The technical requirements for the creatives are listed below.
At Acquisition.mobi, we specialize in creating static and dynamic ad creatives for major platforms like Google Ads, Meta Ads, TikTok, Snapchat, MiAds, Bigo Ads, and Mintegral. If your mobile app needs standout creatives, contact us at info@acquisition.mobi.
