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AR and VR technologies have evolved into essential tools in various niches, including digital marketing, e-commerce, and more. Based on recent reports, the AR/VR market is projected to reach $46.6 billion in 2025, grow to $62 billion by 2029, with an average annual growth rate of 7.42%.

The AI boom in business processes took off in 2023, driven by the rapid development of tools like ChatGPT, Midjourney, and Stable Diffusion. This new wave of innovation spurred a surge in investment, thereby accelerating the adoption of AI technologies in digital marketing and CGI. However, the creativity and vision of artists remain irreplaceable. CGI continues to unlock powerful opportunities for developing compelling visual content. In this article, we’ll dive deeper into CGI vs AI and explore how artificial intelligence can be used in CGI and where its limitations lie.

CPA marketing (Cost-per-Action) is becoming an increasingly popular tool in the digital space. Companies prefer to pay for specific actions to avoid wasting their advertising budgets. In this article, we’ll explore why you should choose a CPA agency and how the CPA model helps manage budgets efficiently and drive measurable results.

As we all know, 3D animation has become a key part of visual art. Its early days were marked by experiments from artists and engineers who were constrained by significant technical limitations. However, over the past two decades, 3D animation has evolved into a solution for making digital worlds and characters. In this article, we’ll dive into the history of 3D animation, what the first 3D movie was, and its evolution.

Mobile marketing is rapidly evolving, and accurate traffic attribution is becoming more crucial than ever for effective campaign management, LTV growth, and budget optimization. However, recent industry shifts—particularly the restriction of IDFA access on iOS—have significantly complicated user data measurement. In this article, we explore key mobile attribution methods that enable timely campaign adjustments.

Today, we live in the age of VFX, where CGI dominates the visual language of most blockbusters and TV series. Collapsing buildings, hyper-realistic fantasy creatures and worlds, impossible effects — modern audiences have come to expect this level of epic spectacle. But does this mean the end of the SFX era? In this article, we'll explain the differences between VFX and SFX, where each is best used, and why it's sometimes helpful to use both.

With iOS's transition to App Tracking Transparency (ATT) and the restriction of IDFA, the mobile advertising market urgently needed to rethink its approach to attribution. Apple responded with SKAdNetwork, a secure and privacy-focused way to track app installs and user interactions without identifying individual users. In this article, we’ll explore how SKAdNetwork works, as well as its capabilities and limitations.

With the production of the first CGI animation, heated debates began to spark: which solution is better—CGI or traditional animation? Some see CGI as a facilitation tool that compromises artistic style, while others view it as a technological breakthrough. Is it truly a step forward? So, let’s find out.

Brands are constantly searching for new ways to grab the audience's attention in the ever-evolving world of digital advertising. Traditional banners and video ads no longer generate the same excitement, while consumers have become more selective about the content they engage with. One way to overcome this challenge is FOOH advertising, a format where CGI creates stunning illusions of reality. In this article, we will dive deeper into the functionality, benefits, and effectiveness of FOOH advertising.