Mobile Marketing

OEM advertising on Android is becoming an essential strategy. This sector is projected to grow rapidly in the coming years.

User interface buttons often hide key elements? Get our simple guide on Safe Zones in mobile ads.

Every year, a flood of new apps joins the market, but many of them remain hidden in the crowd. The answer? Strategic ASO.

In mobile advertising, well-crafted and appropriately chosen creatives can significantly boost the effectiveness of an advertising campaign and conversion rates. In this article, we’ll discuss how to properly launch creatives on advertising platforms and the relevant creative sizes for 2025.

Google announced transition to the Privacy Sandbox program on Android in 2022, aimed at ensuring maximum user data privacy. It is still in the testing phase. So, what to expect?

The mobile marketing industry is facing the problem of rising fraud across various categories. Fraud-related costs will total $170 billion by 2028. How can you protect from fraudulent activity?

Statistics show that in-app accounts for over 65% of all digital ad spending worldwide. Whether in-app advertising is the right choice for promoting your app or not?

Product owners and marketing managers face a crucial question: how to develop an effective mobile app promotion strategy and which channels to choose to avoid wasting the budget?

Ad libraries are collections of ready-to-use ads for creating marketing campaigns. They help marketers find ideas and build effective strategies. This article discusses popular ad libraries and their benefits for successfully promoting products and services.