CGI

The technological evolution has brought to the film industry. We have moved from black-and-white films to color ones, and from the green screen to fantastic worlds. As motion capture technology developed, vast possibilities for creating realistic characters have been shown. In the article, we dive into the motion capture technology definition, how it works, and which popular characters have been created with the help of motion capture.

Motion graphics have become ubiquitous, appearing in advertising, film, mobile applications, and on websites. They help convey a product or service’s essence in seconds, visualize complex processes, and evoke an emotional response from the viewer. Which industries have the highest demand for motion design? What skills should a motion designer have? Below, we cover it all.

In recent years, CGI advertising has been increasingly used on social media. Brands are turning to computer graphics more often to visualize new products and create a wow effect. In this article, we’ll explore how global brands use CGI in advertising.

Modern cinema is impossible to imagine without CGI. Computer graphics are now so seamlessly integrated into live-action footage that viewers often don’t even realize they are there. But how exactly is CGI used in film? How difficult is it to create, and which technologies are the most popular? We’ll cover all of this in the article.

The modern CGI artist is a versatile master wielding a complete arsenal of digital tools. This article examines what CGI artists do, the fields they can work in, and the challenges they'll face in 2025.

Modern CGI movies captivate audiences with bold, creative decisions. Entire universes are brought to life on screen—Marvel, DC, The Lord of the Rings—offering experiences that feel as immersive as real-life adventures. But what was the start? In this article, we’ll explore the first CGI movie and how cinema has evolved over the decades.

AR and VR technologies have evolved into essential tools in various niches, including digital marketing, e-commerce, and more. Based on recent reports, the AR/VR market is projected to reach $46.6 billion in 2025, grow to $62 billion by 2029, with an average annual growth rate of 7.42%.

The AI boom in business processes took off in 2023, driven by the rapid development of tools like ChatGPT, Midjourney, and Stable Diffusion. This new wave of innovation spurred a surge in investment, thereby accelerating the adoption of AI technologies in digital marketing and CGI. However, the creativity and vision of artists remain irreplaceable. CGI continues to unlock powerful opportunities for developing compelling visual content. In this article, we’ll dive deeper into CGI vs AI and explore how artificial intelligence can be used in CGI and where its limitations lie.

As we all know, 3D animation has become a key part of visual art. Its early days were marked by experiments from artists and engineers who were constrained by significant technical limitations. However, over the past two decades, 3D animation has evolved into a solution for making digital worlds and characters. In this article, we’ll dive into the history of 3D animation, what the first 3D movie was, and its evolution.