Motion graphics have become ubiquitous, appearing in advertising, film, mobile applications, and on websites. They help convey a product or...
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11 September, 2025
In recent years, CGI advertising has been increasingly used on social media. Brands are turning to computer graphics more often to visualize new products and create a wow effect. In this article, we’ll explore how global brands use CGI in advertising.
Viral CGI videos rack up millions of views, set trends, and freshly present even long-standing products. L’Oréal Paris, Mercedes-AMG, Boss, E.L.F. Cosmetics, Pepsi Thailand, Lamborghini — these brands know how to create gripping CGI advertising. Their CGI videos have garnered millions of views on social media and resonated strongly with audiences. Want to see the creative ideas these global brands have used? Dive deeper into the article, but first of all let’s start with some basics.
CGI advertising enables brands to create vibrant and captivating videos that have a profound impact on viewers’ emotions and inspire them to make a decision, such as purchasing a product. This can involve not only adding visual effects but also producing entire videos from scratch. Any scenario can be brought to life with CGI—what matters most is careful planning.
CGI in advertising 2025 is all about crafting narratives and evoking emotions. Let’s explore how top brands have created viral CGI videos and gained recognition on social media.
In October 2024, the company launched a new product, Elvive Glycolic Gloss, in the Canadian market. Marketers created a CGI video showing hair flowing in the wind on a city-center billboard, demonstrating how L’Oréal’s product delivers an ultra-shiny result. The CGI advertising received more than 17 million views.
Mercedes-AMG marketers came up with an unusual way to bypass New York traffic. In this CGI advertising, a race track was created where an orange Mercedes-AMG GT 63 S E raced around a circuit. The video showcased the car’s advantages: speed and energy efficiency. Instagram users flooded the comments, and the CGI video garnered over 20 million views.
Place a giant bag on Regent Street in London that transforms into a real wardrobe? BOSS knows how to charm millions of women. On their account, BOSS shared a video inviting viewers to visit their store to pick not only a beautiful bag but also matching outfits. The CGI video garnered over 7.2 million views.
E.L.F.’s blemish patches gained even more fame after the brand released a CGI video that racked up over 26.3 million views. A giant statue struggling with skin imperfections had fast-acting patches applied to it. As the brand wrote on social media, “Monumental zits are NO match for e.l.f. SKIN Stick It To Zits pimple patches.” The CGI advertising was creative, engaging, and memorable.
In 2024, Pepsi Thailand was recognized for outstanding marketing achievements. Their CGI advertising made a huge splash: a canned drink filled an entire skyscraper. Viewers praised the vibrant and memorable video, even sharing Pepsi-themed GIFs in the comments! By the way, this CGI ad garnered around 29 million views.
An orange Lamborghini in a shopping cart? That’s exactly the pre-holiday CGI video the company posted on Instagram. The caption read, “Last call for the perfect gift. Happy holidays!” It’s undeniably impressive and, most importantly, encourages viewers to make a purchase. The creativity of Lamborghini’s marketers captivated the audience, earning the video over 30 million views!
At Acquisition.mobi, we use CGI as a powerful tool to help brands stand out from competitors, capture audience attention and drive growth. Our approach to creating CGI advertising combines creative concepts, photorealism, and a full production cycle.
If your brand is looking for CGI advertising, contact us at cgi@acquisition.mobi and discover how our CGI artists can transform your ideas into powerful, high-impact campaigns.
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