LendPlus Case

Promotion Channels

Facebook (Meta Ads)

• Promotion through targeted advertising based on interests (finance, microloans, small business).
• Use of Lookalike Audiences to find new customers similar to existing users who have taken a loan.
• Use of a broad audience aged 18–57.

Google (Google Ads)

The campaign focused on mobile app installs via Google Play.

Ad Formats Development & Optimization

Our team implemented a diverse range of advertising formats to engage our target audience effectively:

• Video Ads. Demonstrated the simplicity of the loan application process, showcased step-by-step form completion, and highlighted sample messages received throughout the customer journey.
• Banners. Communicated key loan terms, featured customer testimonials, presented profiles of approved applicants, and illustrated product examples that can be purchased using the loan amount.
• Google Ads. Different lengths videos to cover as many placements as possible. We tested high-performing videos in multiple timeframes and formats to identify the most effective combinations.

Localization

• Our team utilized UGC videos featuring locals to build trust. 
• All banners and videos displayed amounts in the local currency for greater relevance.
• We continuously improved ad copy and creatives, carefully refining language—avoiding explicit use of terms “cash” or “loan” in headlines—to comply with platform policies.
• Also, we highlighted LendPlus’s unique value propositions: higher initial loan limits and flexible repayment extension options. 
• Additionally, we included messages about the company’s licensing and secure data processing to reinforce credibility and trust.