СPA Is a payment model for a completed targeted action in an application (for example, paying for the first ride via a taxi application). According to this model the advertiser himself determines the target action in the application that is interesting to him and how much is he willing to pay for it
CPI
Cost Per Install
CPI is the payment model for installing the application. The advertiser sets the desired price for the installation. As a rule, the price is selected based on the advertiser's LTV or the results of its own traffic purchase. You can add Soft or Hard KPI to this model.
Percentage of budget
A classic but outdated scheme of working with an agency. To work under this scheme, the minimum conditions - 10% with a budget of 10,000$ or more with a progressive scale (more budget - less interest)
Fixed cost
There is a fixed price per month depending on the volume of work.
СPA Is a payment model for a completed targeted action in an application (for example, paying for the first ride via a taxi application). According to this model the advertiser himself determines the target action in the application that is interesting to him and how much is he willing to pay for it
CPI is the payment model for installing the application. The advertiser sets the desired price for the installation. As a rule, the price is selected based on the advertiser's LTV or the results of its own traffic purchase. You can add Soft or Hard KPI to this model.
Percentage of budget
A classic but outdated scheme of working with an agency. To work under this scheme, the minimum conditions - 10% with a budget of 10,000$ or more with a progressive scale (more budget - less interest)
Fixed cost
There is a fixed price per month depending on the volume of work.
